Prior to select your opinion is the ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is particularly important if you’re marketing or selling globally rather than locally. The thing is, different colors have different meanings to different people. If you’re brand new to the cultural significance of a certain color the product, brand, or identity you’re promoting could end up failing before it comes with a possiblity to take off! Let’s take a good look on the cultural significance of color in just two of today’s emerging economies.
In China, the color red is probably the most important. No where is that this color more prominent than about the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. Additionally it is the colour the Chinese associate with fire, one of the five elements its people believe create everything that exists in general.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color chinese people associate with another of your five elements, the Earth, and therefore, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s as opposed to Western cultures in which the color white is commonly used to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned using a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of a union of two individuals, colour red also symbolizes fertility and prosperity. The colour green represents the harvest or even a new beginning and, like America, green is symbolic of nature. In India green is additionally the color used to honor Islam.
As popular as green is, don’t use it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like individuals in Latin America, green represents death. But at the center East, green is the hue of luck. In Iran, blue symbolizes immortality as well as in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting a bad color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you perform your due diligence!