More than ever, internet marketing demands a brand new approach. Search engines like google-the primary drivers of site traffic for many businesses-need a modern-day, thoughtful approach to experience visibility, traffic, and sales. In stark contrast from dangerous, spammy tactics still perpetuated by many marketing agencies with regard to their clients, achieving seo company los angeles success requires strategic branding and authority building, and there’s one strategy rapidly growing in popularity that gives more consistent, powerful returns than any tactic that has come before: brand mentions.
Some great benefits of Brand Mentions
Brand mentions are linked mentions of your name brand on major media publications like Mashable, TechCrunch, or even the Wall Street Journal.
Brand mentions get started with great content. When you have fantastic content in your website, like an infographic with unique insights, or perhaps an in-depth post created by a business expert in your staff, journalists at major media publications will find it important to cite those resources to back up claims within stories that they’re writing.
When a journalist publishes a tale that cites or references your articles in their story, you will get credit in Google’s search ranking algorithm. Google’s algorithm continues to grow so sophisticated the mere mention of your brand in an authoritative context (regardless of whether it’s not linked) is sufficient pass trust and authority for your site. Google uses mentions and links since the primary ranking factors in its search algorithm; the greater brand mentions you might have from authoritative, trustworthy, quality publications, the more Google will trust your brand, and consequently display it higher in search results.
But brand mentions are way over just a search engine marketing strategy. You can find 4 main benefits:
1. Increased Referral Traffic
Mashable. TechCrunch. The Wall Street Journal. You recognize these names because they’re some of the most popular publishers on the planet. Each article published on these websites attracts a large number of views throughout its existence, and each reader will discover your brand if it’s present in the article. The outcome is completely new, direct visits for your site readily available referral sources. Our clients has earned over 10,000 referral visits from brand mentions, with new referrals still coming in daily-a result that would typically cost $100,000 or even more using a traditional PPC campaign like Google AdWords. The same client has also seen a boost of 75,000 unique monthly visitors from search traffic, growing from 100,000 to 175,000 and beyond.
2. Increased Brand Visibility
The price of brand familiarity is incalculable. Each time a potential client is in contact with your brand, that customer grows more acquainted with your company. Research has shown that familiarity contributes to favorability, and consequently higher conversions. Appearing more often than your competition also can make it more inclined your brand name will come to mind first when prospective customers will be ready to buy something. Making your company name visible and available through brand mentions greatly increases your brand’s visibility, which results in greater conversions.
3. Improved Reputation and Trust
Once you’ve gotten published on the major publisher, you’ll earn the authority to brag regarding it. An “As seen on” section on your homepage or “Contact Us” page that highlights logos of publishers where your brand is featured functions as extremely strong social proof, thereby increasing sales.
4. Compounding Returns
Appearing inside a published article via a brand mention isn’t a one-time tactic; it’s a great investment with compounding returns. Articles published on major media publications almost always remain internet and indexed in Google indefinitely. The more time that passes, the greater number of views each article will receive, as well as the more referral traffic you’ll earn. The more articles you show up in, the more authority you’ll build, and the better reputation you’ll develop.
So, How do you Get My Content In Front of Journalists?
Earlier, I discussed how brand mentions get started with exceptional content. There’s merely one problem; how do you get that content before journalists to allow them to reference it within their stories?
You do have a few selections for accomplishing this. The DIY-approach would be to identify publishers where you’d love to acquire brand mentions, then identify journalists and editors at every publication, then contact them to create your pitch. Unfortunately, this approach will rarely yield any responses as a result of high number of spam emails journalists and editors receive from eager business owners hungry for the opportunity to their very own brand mentioned on these publications. Additionally, it’s often hard to find information for journalists and editors, as many have hidden it because of growing tired of the bombardment of cold outreach.
The next alternative is to employ a PR agency. PR agencies build email lists of journalists and send them story “ideas” or “interview opportunities” via email. These emails often become annoying after a while; as a journalist myself, I receive as much as a dozen of them daily. This is known as the “spray and pray” approach. Should they send enough emails, maybe a journalist will bite; it might be a numbers game for your PR agency. Unfortunately, they generally have no idea the number of journalists will respond, or from where publications.
At AudienceBloom, we take a different approach. We build relationships with journalists and after that provide elite support for these people, assisting with writing, editing, obligations, and quotas. When they require a story, or perhaps a source for any story, we assist them instantly to write and edit the perfect story, or identify the right source. Within these stories, we identify the opportunity to reference our clients’ content, to be able to highlight our clients as experts or authority sources within each story. By using this approach, we bridge the gap involving the content and journalists at major media publications, and we’re capable of include our clients within the article writing and approval process.
This process produces a far more clearly-defined deliverable than what PR agencies offer. Rather than guessing at the amount of placements you’ll get, or on which publishers they’ll appear, we’re capable to tell our clients exactly which publishers will likely be publishing each story, and permit our clients pre-approval of each story before publication.
In reality, brand mentions are nothing new; nor is content marketing, which can be in the middle of your strategy. What’s new may be the rise in interest in the strategy, which is actually a direct reaction to recent Google algorithm changes that emphasize brand signals over other metrics. Google has evolved its algorithm to favor brands that demonstrate dexipky68 ties with trusted publishers, and specifically branded links and mentions on trustworthy sources.
These changes have led to an explosion of popularity in content marketing, which many have called “the new SEO” and blurred the lines between PR and SEO. Google has finally created an atmosphere where cheap, spammy gimmicks don’t work, while real, quality content publication and branding signals do give you results. Unfortunately, virtually all SEO and digital marketing agencies are still stuck performing tactics that no more benefit their customers, mainly because they haven’t developed the resources, processes, or relationships to keep up with the evolution in the industry.